POS systems process and record all of the transactions between you and your diners. Each record of every transaction is itemised, categorised, timed and summed. Multiply all of that by the total number of transactions you make each day — and you get a lot of data.
Without being able to match all this data to diners, and to be able to contact and identify these diners, this data is much less powerful to restaurant marketeers and front-of-house managers. An integration between your POS system and a system such as your restaurant’s reservations system allows you to harness the potential of POS data for marketing and personalised service.
Attribute customer spend and order history to contactable diners with an integration between Chope and your restaurant’s POS system.
Targeted diner marketing based on order history
For restaurant marketers, the ability to segment and target diners based on their purchase history has the potential to unlock profit. According to a study by Bain & Company, organisations with great segmentation strategies enjoyed a 10% higher profit than companies whose segmentation wasn’t as effective.
One of the ways to segment diners with the right integration in place is to target diners based on the top item or item category ordered. Try giving a discount to diners who have ordered the most number of burgers in the past on their next burger order.
An integration between your POS system and your CRM or digital reservations book would also enable you to understand each diner’s lifetime spend at your restaurant. You may consider starting an exclusive membership tier for loyal diners with high lifetime spend and offer them exclusive perks to encourage them to continue visiting you.
Personalise service with diner order history
For front-of-house restaurant managers, the ability to personalise diners’ experiences based on what they have ordered before will win you loyal customers. A survey by Deloitte showed that 37% of diners were won over by restaurants that remembered their needs and preferences.
When a repeat diner is visiting your restaurant this week, browsing through their order history will advise how your front-of-house team would better personalise the experience.
If a diner has a history of ordering seafood dishes, you could ensure the server is equipped to make the right recommendations on what is new and exciting in that category. If a diner always orders your restaurant’s specialty, you may also consider calling him before his reservation and allowing him to pre-order the dish.
Chope’s integration with selected POS systems displays surfaces order history as well customer spend across platforms, empowering marketing and front-of-house teams.
They say knowledge is power. The right integration can equip your marketing and front-of-house teams with the knowledge to take them to the next level.
Want to explore an integration between Chope and a POS system for your restaurant? Get in touch and we will be happy to share more.