Thanks to the authorities, diners such as yourself know when restaurants are resuming dine-in services, and what they can or can’t do. As diners make plans for future gatherings (subject to safe distancing rules of course), and celebratory reunions, they’ll look towards Google and other discovery platforms such as Facebook and Instagram to reserve their next meal. Ensure you stay ahead of the game by making the right updates at the right time.
Google My Business Listing
Your Google My Business Listing is an important part of your digital presence. It sits on prime real estate on the Google search page, and within your restaurant’s listing on the Google Maps app.
During this time, keep diners updated by updating your operating hours and dining options. This applies to takeaway, delivery, or even if you are temporarily closed. Even after lockdown is over in your area, diners who continue to prefer takeaway or delivery will still be updated of these options once by referring to your updated listing.
Remember that updating your listing should be something that is done consistently, and not just a once-off! Here are the guidelines from Google on how to implement these changes.
Left: Bakalaki shows an example of an updated Google My Business Listing. Right: Encourage diners who have tried your takeaway or delivery menu to leave positive reviews on your Google listing.
Once your restaurant is able to resume dine-in service, make sure you activate the “Reserve Now” button on your Google My Business Listing.
The visual nature of this platform has made it an effective communication channel of choice for many food establishments. In a bid to support restaurants during dine-in suspensions, Instagram has launched new “Buy Gift Card” and “Order Now” action buttons and stories stickers that convert a restaurant’s Instagram profile to a revenue-generating platform.
Left: New “Order Food” and “Buy Gift Card” action buttons create a call to action on your Instagram profile. Right: New Instagram stories stickers add a link to your delivery order widget or ChopeDeals voucher page.
Want to implement Instagram action buttons for your restaurant too? Get in touch with us to find out more.
While Facebook Pages has not undergone any specific changes, your restaurant’s page continues to be a place where diners stay updated with you. The social media giant has also provided some suggestions on how restaurants can use their platform during these challenging times including suggestions on messaging and content.
Access our COVID-19 Resource Centre for restaurants, with guides, infographics, and advisories to equip you with managing and operating your restaurant.