Find out how a European burger chain leveraged ChopeBook, ChopeCloud and ChopeVoice to provide superior service to diners.
"Working with Chope has been really great because now we can focus more on our core business, providing superior guest service.
Regional General Manager, Aisa Pacific, Hans Im Glack
Chope Solutions Used:
Hans Im Glück was a relative newcomer to the scene when it burst into the Asian market in December 2017. While the casual gourmet burger-grill chain is already a household name in its native Germany and to a larger extent, Europe, its name fell deaf on the ears of even the most fanatic of burger enthusiasts in Asia, who were more partial to other previously well-established names.
Originating from Munich, Hans Im Glück opened their 50th outlet and first outpost in Asia with a 180-seater restaurant located along Orchard Road. With an opening team that focused on ensuring top-notch operations and service, no thought was placed into managing a reservation system. Worried about the toll it would take on their team to manage reservations, the burger-grill only started taking reservations two months into their opening.
Enter Chope’s solutions, which saw a marked improvement in operational processes. “After we learnt how easy it was to operate with Chope, we were very happy,” gushed Marco Basile, Regional General Manager, Asia Pacific of Hans Im Glück. “That’s why, with every burger-grill we now open, we start taking reservations from day one.”
As they expand, Hans Im Glück continues to adopt Chope’s suite of integrated solutions. ChopeVoice has allowed for up to 360 man-hours saved annually, thanks to its management of phone calls during non-operational hours. Chope has also supported a consistent 30% growth in Diner Database monthly.
To help the front-of-house teams cope with growing diner traffic, ChopeBook’s unique features automate otherwise time-consuming reservation processes. With a single tap, the “Ping Diner” feature easily allows the team to remind diners of their reservations.
Complementing the opening of their Vivocity outlet in 2018, Hans Im Glück leveraged ChopeDeals’ Year End Flash Sale event to boost marketing around its launch. Over 380 diners snapped up vouchers during the one-day sales event and dined at the new outlet within the first three months.
“We decided to work with Chope because it’s not only a table management system,” said Basile. “It also actively drives traffic to our burger-grills, which is a win-win situation for us.”